Valentine’s Day stunt for the Polish Airline went viral.

LOT Polish Airlines aimed to deliver a unique and engaging communication for Valentine’s Day.

The idea exclusive to the airline company was born. Using LED pipe lights, we laid Valentine’s Day wishes (‘NAME’ I LOVE YOU!) on the ground near the runway where LOT aircraft were landing, customised according to information provided by a loved one who wanted to confess their love to someone on the plane. To capture the event, we created a viral video showcasing the love story, which rapidly spread across social media with the hashtag #LOTofLOVE. My responsibilities included the creative idea and art direction.