A humorous and impactful campaign utilised Chuck Norris jokes to outshine other banks’ communications.

BZ WBK Santander Bank has been advertising their brand using movie stars, but this time we created the strongest message ever.

Leveraging the humour surrounding Chuck Norris jokes, we incorporated banking product messages, resulting in an impactful and distinctive campaign that surpassed other banks’ communications. The TV campaign was supported by various versions of billboards featuring Chuck Norris alongside funny headlines, capturing the essence of popular “Chuck Norris jokes.”

Working with the entire creative department, I was responsible for developing creative concepts and art direction of TV spots, print ads, OOH, and other promotional materials for the bank.

To view the complete Chuck Norris campaign, click here.